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Has the trade show had its day (at last)?

The Hoffman Agency

Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs …. The post Has the trade show had its day (at last)?

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Obstacles & Opportunities: The PR Facts You Need to Know About CES 2022

Bianchi Biz Blog

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

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Five Things Auto Suppliers and Vehicle Technology Providers Need to Do Now for A Successful CES

Bianchi Biz Blog

So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event.

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LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action

Contently - Strategy

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. In the early days, it was just blog posts and whitepapers. It’s great to hear how you guys are developing real shows and series around it, and taking that to the next level.

Brand 118
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CES 2023: The Top 5 Mistakes Mobility Tech & Automotive Suppliers Need to Avoid

Bianchi Biz Blog

It can be thrilling to be a part of such a huge, impactful show and have the chance to interact with major media outlets and potential customers. But as the show grows, so does the competition. The pre-pandemic CES 2020 hosted some 4,400 exhibitors and 6,500 media.

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B2B Sales Cycles Get Longer and Involve More Decision Makers

Sword and the Script

For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago. B2B buyers consume information from a range of sources. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 28% “peers/colleagues,”.

B2B 101
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Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers

Bianchi Biz Blog

Image: CES / Consumer Technology Association. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. An auto show within a consumer electronics show. Looking at the numbers.