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3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

In fact, as we saw with the Sony crisis in December, these risks and threats are only bound to grow – as are today’s crisis management challenges. So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. Your next steps.

Crisis 133
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Leading With Ethics During COVID-19

PRSay

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. We were fortunate enough to have Jim Lukaszewski, APR, Fellow PRSA, present “Ethical and Unethical Crisis Management” during one of the “Wednesday Wisdoms,” as we called the sessions.

Ethics 203
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New Fronts in Crisis Management

Flatiron Communications

IGGY AZALEA (@IGGYAZALEA) February 8, 2015. ” Modern crisis management is shifting away from media message management (in the court of public opinion) to effective navigation of the regulatory and legal environments. ” The post New Fronts in Crisis Management appeared first on Flatiron Communications LLC.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

What I want to do in this post is to look at some best practices around identifying and working through a PR crisis, relying on journal articles where possible to help substantiate points. Identifying a PR crisis. Ripley wrote her insight in 2015. Speed is crucial to crisis management. 8 (August 2015): 15.

Crisis 120
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20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. 9) Crisis management grows exponentially.

Marketing 107
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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The average (mean) percentage of marketing budget spent on digital and social media is 25%, which is up from 16% in 2015. In-house PR and communications people say they need more education and insight around social influencer outreach/engagement (31%); social network strategy (27%); and digital crisis management (27%).

Training 119
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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.