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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. In PR, paid media is social media advertising, sponsored content, and email marketing.

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Shep Gordon: “Make Parents Angry”

Doctor Spin

It was an overt challenge to advertising and public promotion norms, fitting perfectly with the rebellious and boundary-pushing brand that Cooper and Gordon were building. However, contrary to popular belief, there’s no concrete evidence that this incident received national TV coverage or front-page newspaper attention. 3 SickThingsUK.

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The State of the News Media 2015

Journalistics

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Why are mobile visitors less valuable?

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The State of the News Media 2015

Journalistics

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. According to NPR, downloads of podcasts were up 41% in 2014.

Mobile 52
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Maxim Behar's Experience as an Author

Maxim Behar

In 2014 my third book was published – “Generation F” expressing my point of view on the new “social media generation” and at the very end of 2019 “The Global PR Revolution” was published first in the USD and then in many other countries in the world.

Local 52
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The State of the News Media 2015

Journalistics

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Why are mobile visitors less valuable?

Mobile 40
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How to Reach Special Publics – The Woman Publics

PR Conversations

Late last year I received an email from Dr. Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on a blog post in May 2014. Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work.