Doctor Spin
APRIL 17, 2023
A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. 1 Do Things that Don’t Scale. Ritz-Carlton. 2012, May 17).
Rock the Status Quo
APRIL 23, 2015
I consider brand ambassadors a marketing tactic (advertising) and brand advocates a public relations tactic (awareness). Without money to provide ready access to staff, images, video, graphic design, advertising and other things, even the best brand advocate program will be DOA. Enough budget resources to make it work.
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Stuart Bruce
SEPTEMBER 14, 2015
When asked which three things they need more education in, the biggest percentage of in-house comms people need more education/insight around blogger outreach (36%), while need for professional development around online advertising and PPC has grown by the most (7%) to (20% Vs. 13%). The surveys were carried out online.
Sword and the Script
JANUARY 12, 2016
The tip of the scale appears to come at the expense of marketing (28%) and customers service (9%) both of which lost votes when compared to a similar survey conducted in 2013. A glance at the latest headline covering political campaign attack advertisements gets the message across.
PR Conversations
APRIL 8, 2015
In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Customer services.
PR Conversations
APRIL 8, 2015
In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Customer services.
PR 20/20
AUGUST 22, 2017
Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Why do we need a blog? What is the ROI of social? What if we get sued? I want to review this before it’s published.
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