Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. However, I learned a lot about reporters and pitching in that capacity. It was a very humbling experience. Reddit data.

Reddit 178

Reddit Software B2B Technology 178

Presspage

APRIL 12, 2018

By 2010, three decades later, there were four PR professionals for every journalist in the U.S. The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” It’s just a fact of life.

Company 111

Company Media Journalism Report 111

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . It’s worth noting Pinterest also has a foundational track record with social media advertisers. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

JULY 18, 2012

JK: I started the Eat Wonky Truck in August 2010 and our menu staple was poutine and hot dogs. Lesson: The focus should be on building relationships, not “pitching” your story or asking someone to write about you once. That’s what’s going to distinguish you and get you the opportunity for what essentially amounts to free advertising.

Writing 94

Writing Interviews Industry Pitching 94

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Contently - Strategy

OCTOBER 1, 2018

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. I was part of the sales team at Google that helped launch SiteLinks to advertisers.

Marketing 111

Marketing Google Newspapers Print 111

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. As much as I believe in PR, and understand it’s potential, I’m also a realist: the biggest PR firms in the world are owned by advertisers. Image credit: Pixabay.

Technology 12

Technology Software Company Marketing 12