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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming. That’s of course what I did.

Blogging 117
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The Amplification Hypothesis: How To Counter Extreme Positions Effectively

Doctor Spin

Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work? Please consider supporting the blog by sharing it with other PR- and communication professionals. Journal of Personality and Social Psychology, 95 (4), 810–825. Tormala, Z. L., & Rucker, D. Weiner (Ed.)

How To 52
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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders. Well, it’s complicated.

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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

The Mole (TV Series, 2001–2008). Ethical Implications of Information Asymmetry In the 2nd century BCE, the Greek Stoics told the tale of the Merchant of Rhodes. Doctor Spin | The PR Blog. Source: Journal of Professional Communication 9 Grunig, J. Journal of Professional Communication, 1. Doctor Spin | The PR Blog.

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PRoust Questionnaire: José Manuel Velasco

PR Conversations

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

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Conducting historical interviews in a transparent age

PR Conversations

As my paper will be included in the IHPRC proceedings in due course, I am not going to explain my research philosophy or go into further detail of the methodology and resulting arguments in this blog post. Ethical challenges arise as Saunders et al (2015) contend, from accessibility online of private as well as public information.

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Conducting historical interviews in a transparent age

PR Conversations

As my paper will be included in the IHPRC proceedings in due course, I am not going to explain my research philosophy or go into further detail of the methodology and resulting arguments in this blog post. Ethical challenges arise, as Saunders et al (2015) contend, from accessibility online of private as well as public information.