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How Can Financial Services Organizations Use Social Media?

wiredPRworks

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. About Growing Social Now. About Barbara Rozgonyi.

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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. And, he even added links to their sites.

Marketing 118
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Engaging (and grilling) the social side of James Grunig

PR Conversations

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

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Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

The company was founded in 2002 and I joined just over a year later. I’m a vice president at the company and lead the communications strategies for several of our clients – but at the same time, I’m also very involved in driving media and running specific client programs such as analyst relations or drafting blogs.

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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

His first client came in 2002. See these related interviews: Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock. We can place digital signage in hallways that read RFID badges or wristbands and show advertisements tailored to each attendee by industry, geography, or job title. Startup Marketing?

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Brand Values Q&A with Former General Mills CMO Mark Addicks (Part 1)

MaccaPR

This is part one of our two-part 'Your Brands Can Save the World' blog post series. With a white family, this spot would merely have been reminder advertising — and we would not be talking about it today.”. And I thought — these are the consumer impressions those advertisers are making! You remember Robert F. Your thoughts? “I

Brand 48
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Off Script #9: Steveology on PR, Content and Net Neutrality

Sword and the Script

I started in Apple’s Marcom in a coordinator role doing brochures, tradeshows, direct mail, advertising, budgeting, and working with PR. Early in my career I made it a point to do several yearly informational interviews with senior marketing professionals to gain guidance and insight into my career path. (I