Co-CEO & Leader of Consumer Practice

From the moment Dara arrived at 5WPR - more than 7 years ago - her presence was immediately felt. Dara is a high-impact player, relentless client advocate, engaged mentor, and committed team builder. Her consumer practice is broad, including food and beverage; health and wellness; travel, hospitality, and entertainment; housewares and home furnishings; mom and baby; beauty and grooming; luxury goods and services and non-profits. She has also built the firm's successful cannabis practice, reflecting 5WPR's history as an early-adopter firm. Clients range from some of the world's most respected brands to innovative start-ups. Respected by editors, journalists, and influencers as an industry thought-leader, Dara has earned a trusted seat at the table as an advisor and counselor to her clients. Her network is a powerful asset for the firm's clients, whether for day-to-day successes or in crisis mode. Dara's hands-on team reflects her commitment - forged over a successful 20-year career - to deliver compelling and immediate results, set in a strategic framework that recognizes how brands build equity over time. With massive shifts in earned, owned and paid media - and the dynamically expanding digital and cross-channel toolkit which innovative communications professionals must leverage - Dara has proven, time and again, her ability to amplify the culture. Driven by both the recognition that public relationships need to be accountable and ROI-driven, as well as deep consumer and media insights, Dara leads teams that deliver high-impact, clutter-busting results across all domains. Whether the client need is a large-scale event or a targeted launch, her teams have run award-winning campaigns for clients such as the WNBA, It's a 10 Haircare, Sparkling ICE, Zappos, Jane Iredale, Bowlmor, Welch's Fruit Snacks, and Ashley Stewart. In 2019, Dara was the winner of a silver Stevie Award in the Maverick of the Year "Women in Business" category. She has also been honored as a Game Changer by Ragan's Top Women in Communications Awards. Prior to joining 5WPR, Dara was the Executive Vice President/Managing Director at Rubenstein Public Relations, where she worked for 16 years, managing the luxury/lifestyle division in addition to oversight of all agency practices. Dara holds a Bachelor of Arts degree in public relations and theater arts and a minor in marketing from the University of Miami.

President, Fusion PR

Based in New York City, Bob Geller is president of Fusion PR, which he joined in 2000 and helped grow to become a leading independent tech PR agency. Bob is a veteran of tech sales, marketing and PR. He is an entrepreneurial communications executive with deep experience leading diverse launch, rebranding & turnaround initiatives. Bob and the Fusion PR account teams that have helped scores of tech startups launch, grow, and successfully exit. He is an accomplished writer, speaker, award-winning blogger and PR & content marketing influencer in the technology startup, communications and agency arenas.

5WPR Co-CEO and Leader of Corporate & Technology Communications Practice

Matt has spent the majority of his career at 5WPR - more than 13 years - as the driving force behind the growth of our corporate and technology division. His relentless leadership and passion for industries and sectors that are in midst of disruptive change, has solidified 5W's reputation as the go-to communications resource in the field - and tripled the firm's size in these categories. Matt has built an enviable team of experts, all of whom possess a deep understanding of the legacy structures and the forces of change that are driving today's revolution in fintech - including insurance, banking and payments - as well as cybersecurity; adtech/martech; cryptocurrency and blockchain; clean tech and other leading edge categories. Achieving client goals in these high-growth sectors - for clients who are as demanding of their communications resources as they are of themselves - requires the strategically adept deployment of the highest level of communications expertise. Marketplaces are crowded, reporters have virtually no time, and stories can be complex and layered. These are the challenges that Matt's team consistently rises to; under his leadership, 5W has both launched and built new tech companies-and enabled legacy enterprises to cement their leadership in changing times.