Two sayings you’ve likely heard in the PR industry: all press is good press, and every crisis is an opportunity in disguise. These sayings are only true if you and your team are prepared for the worst.
No one expects a PR crisis or brand image issues. In an instant, your brand could be going viral on social media for all the wrong reasons, or picked up by a news outlet that received an anonymous tip.
All brands are vulnerable to bad press, which is why Cision compiled must-know strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this is a go-to guide for anyone tasked with brand management.