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All About Ads – Important updates to be aware of in 2024

Prohibition

Not all of the targeting options are being removed however, some are to be consolidated into other similar targeting options so it is not all bad news. The expansion comes as an assurance to advertisers as DoubleVerify’s services now extend to Facebook and Instagram Feeds and Reels.

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Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. But things are changing, and shifting public opinion is one reason why. But things are changing, and shifting public opinion is one reason why. Throw in Twitter for good measure.

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The Importance of Social Media in Crisis Management

Prohibition

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Digital PR is about finding new angles surrounding day-to-day topics, or researching something that a journalist would never have the time to look into themselves.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Even pessimistic predictions are hopeful.

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What Is Crisis Management And Why Its Important?

Prohibition

It aims to reduce the risk of a crisis happening in the first place by anticipating potential problems, such as natural disasters or product safety concerns. Crisis management is something every company needs to implement as part of its business processes. It is an essential component of business continuity planning. What is a crisis?

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Customer Love, Customer Hate, and PR

PR Fuel

It’s almost like making a New Year’s resolution to “savor my food.” Why not send them a little pick me up with a coupon or discount code? Think of some fun ways you can show you really take time to think about who keeps you in business and it should also serve as a great way to bring in new business. Spend a Little Extra Time.