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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. For creative marketing agencies, CSR often takes the form of pro-bono services. For creative marketing agencies, CSR often takes the form of pro-bono services. Think about bringing that transformational moment to employees.

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What PR Pros Should Know about the Next Generation of Journalists

PRSay

The survey sought to learn the journalists’ views on the future of their profession at a time when journalism and its workforce are being transformed. Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field.

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The Power of Corporate Communications in the Beauty and Wellness Industry

5W PR

Develop a brand narrative that resonates with the target audience and showcases the benefits and transformative power of the solutions. Corporate social responsibility Corporate social responsibility (CSR) initiatives are increasingly important in the beauty and wellness industry.

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5 PR Trends to Watch out for in 2019

Critical Mention

Moving towards corporate social responsibility (CSR). This year Dunkin’ Donuts announced it would eliminate all Styrofoam cups from its stores by 2020, taking a step towards CSR. In 2019, we’re expecting to see a break in the downpour of highly-branded content as it transforms into more authentic content.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

These social media platforms optimized for mobile devices transform shopping into a hassle-free experience, no matter where the shoppers are. So, the key lesson for brands would be approaching each communication about your company’s corporate social responsibility (CSR) as if it were an official press release.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

CSR Is a Popular Use Case That Often Lacks Creativity. CSR Is a Popular Use Case That Often Lacks Creativity. This tactic makes sense on the surface, but companies could do a better job developing their CSR efforts into engaging stories that audiences can find. Timely COVID Stories Perform Best, but They Have to Be Done Right.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

CSR Is a Popular Use Case That Often Lacks Creativity. CSR Is a Popular Use Case That Often Lacks Creativity. This tactic makes sense on the surface, but companies could do a better job developing their CSR efforts into engaging stories that audiences can find. Timely COVID Stories Perform Best, but They Have to Be Done Right.