articles 5-reasons-the-press-release-still-matters Resources Related Topics 
Cision
APRIL 7, 2017
In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years. I knew it was a once-in-a-lifetime opportunity that I couldn’t pass up, no matter how terrified I was! I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way.
Sword and the Script
SEPTEMBER 18, 2018
I can’t say to a C-Suite executive that ‘you got X dollars in sales that you can use towards your P&L from this external article mention.’. I can share great numbers and show potential clicks from our press release page, traffic and articles we are mentioned in.
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PR Fuel
OCTOBER 16, 2018
While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication principles. Below is some timeless PR advice that meets that standard: Everything I Know about PR, I Learned in Kindergarten. Say You’re Sorry. The public will forgive and forget.
Buzzstream
FEBRUARY 3, 2021
In this article, I’ll be drawing on my four years of experience and knowledge of the industry, plus that of other experienced industry professionals, to deep-dive into Digital PR. I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. What is the purpose of Digital PR?
Buzzstream
DECEMBER 5, 2023
What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. Table of Contents Why is Promoting My Products/Services/Content Important? Does it have social proof?
Bad Pitch Blog
MAY 20, 2010
Snack-Sized Content: From short URLs for easier sharing to links to very specific content based on my needs, you’ll notice in the pitch below that while Jennifer could create a news release and blast it out, she creates a pitch and groups together information to make it more of a palette of relevant content from which I can plug and play.
Contently - Strategy
MARCH 15, 2019
Think of it this way, providing freelancers the right resources will help them create better work and ultimately make your job easier. Tell your freelancers exactly how often they’re expected to use your team as a resource. Encouraging any group of employees to march in step is difficult. Introduce the team and technology.
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