Waxing UnLyrical

DECEMBER 17, 2012

However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review). Talking Optimize with Lee Odden. optimizing B2B v. B2C communications.

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Video SEO Skype B2C 79

Waxing UnLyrical

JULY 24, 2012

And it was a very nice surprise gift, since we started the chat by discussing her recap of IPR’s approving a set of standards for traditional media measurement. On July 10 (yes, just a couple of weeks ago), Lee Odden joined us for the chat. On July 10 (yes, just a couple of weeks ago), Lee Odden joined us for the chat.

Measurement 74

Measurement Tools Social Media Google 74

Sword and the Script

JULY 2, 2016

“Search is an explicit expression of need or want,” according to Lee Odden in his book Optimize. An emotional connection is critical in marketing and it’s a part that doesn’t come through in typical features and benefits discussion in corporate marketing. Also see: Viral Marketing: The Hope, Hype and Helplessness .

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Marketing Viral Survey Infographics 64

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

JANUARY 20, 2015

So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance.

Measurement 40

Measurement Web Analytics Content Marketing 40

Sword and the Script

NOVEMBER 14, 2017

Yet it’s my observation that for many business leaders, the last time they cracked open a marketing book was in college. That could have been 20 years ago or more. Despite the name, Killing Marketing is not as much an indictment as it is a call to action. 1) Challenge your marketing beliefs. Movies make money selling tickets, right?

Marketing 65

Marketing Content Marketing Insurance Insurance 65