Bianchi Biz Blog
OCTOBER 9, 2023
I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world.
PR Fuel
JULY 14, 2021
Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about. Consider: Newspapers.
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Bianchi Biz Blog
JUNE 19, 2023
We are a business-to-business weekly newspaper covering the trucking and logistics industries. I’m proud of the work our team at Transport Topics has done in trade show coverage. I worked for other firms like Grandview Media, Babcox Media and other trade organizations before arriving at Transport Topics.
Polaris
AUGUST 28, 2014
I only need to write 3 tips, instead of 8, to make my point.). But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. Then spend some time researching industry events, such as trade shows and conferences, where you’re likely to find them. 1: Define your niche.
Communications Conversations
DECEMBER 17, 2014
If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. But at the end of the day we write off a fair amount of work. To trade shows. And, like many, I particularly enjoy the Sunday edition. But, it happens.
Sword and the Script
MAY 14, 2016
As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. A cloud technology vendor told me that trade shows were the number one source of leads for his company.
Cision
APRIL 20, 2016
When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with. But a good pitch starts with finding the right reporters. Their Publications.
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