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If You Think Your Audience Is an Algorithm, You’re Doing it Wrong

David PR Group

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. Well, I wasn’t writing for people; I was writing for an algorithm at the behest of an SEO expert. (In ” Gag me! What the hell was I thinking?

SEO 94
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). PR takes on content and SEO duties. “PR Source: PR Tech Sum July ).

Survey 178
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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO. The services that are edging out media relations are social media management (77%), content marketing (77%), influencer marketing (67%) and link building for SEO (56%), according to the study.

Survey 98
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

a) Many community newspapers going away and hopefully still being available in some kind of online format. Rather, AI will be used to create a lot of filler and SEO bait. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. There is no order of merit, these predictions are listed by the order in which they were received.

Marketing 196
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Why Your Content Strategy is Failing And How to Fix it

Beyond PR

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? According to Search Engine Journal, SEO leads have a 14.6 Unfortunately, SEO is extremely complicated.

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Media relations is thriving

Stephen Waddington

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

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12 of the Best Marketing Podcasts that Will Up Your Game in 2020

PR 20/20

Both Christopher and John know their stuff, covering current news on social networks and AI, offering SEO and search insights, as well as best practices for email marketing and copywriting. The creators: You know the Wall Street Journal, it’s one of the largest newspapers in the U.S. Overview: Can we trust our memory? Apple Podcasts.