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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

While Language, Please is designed for journalists and their editors, it also serves as a valuable resource for corporate and marketing communications. It also gives brief histories of the issues and context for why one term is preferable over another, as well as additional resources to consult for more information.

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The Difference Between Paid and Earned Media, and Why You Need Both

Victorious PR

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. That being said, paid media is also YOU writing about YOURSELF. From startups to entrepreneurs, to real estate professionals, we are confident in saying we are your go-to PR firm.

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11 Content Marketing Mistakes to Avoid

Cision

Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Use images.

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A Solo PR Pro’s Secret Silent Partners: Your Email Signature, OOO Reply and Voicemail Greeting

Solo PR Pro

Your email signature is free real estate that's seen hundreds of times a day. Enrich your basic contact information and social media links with self-promotional references. If you serve more than one market sector, consider a second dedicated email signature, with a similar format. Your email signature(s).

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Eight Tips to Reboot Your Resume

PR Job Coach

You are what you write. Moreover, if you are in the market for an advertising, communications or public relations role, a stellar resume demands that you take the time to succinctly but creatively portray your abilities in quick but compelling fashion. Leave out skills, hobbies and references. And forget the hobbies.

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New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week. Evaluating the microsite from a content marketing perspective, I applaud the concept. Why the Pats forgot the SEO part of content marketing is baffling.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

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