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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

told the story of the troubled relationship between the founders of Reddit, their departure from the company and eventual triumphant return. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Last month, Inc. Write the book on it.

Brand 196
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. PR tech mentions Video makers. 100 million internal comms platform.

Analysis 142
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5 New Social Media Tools That You Should Know About

Cision

There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. This adds a deeper relevance to contextual hashtags, presumably will make search more helpful, and of course may create some concern about privacy for some users.

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3 key areas companies are missing when it comes to social listening

Communications Conversations

This is odd considering the time and budget investment brands are putting into social media marketing campaigns in 2022. You can only listen to so much given privacy settings and the way Facebook is set up. What about Reddit? However, fewer (close to 12%) are using social listening to track campaign performance.

Company 178
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Is the golden era of news now?

The Stalwart Blog

The piece predicts big trends we'll be experiencing throughout the next 10 years answering questions such as local vs. global news, the purpose of news, impact of technology, privacy and personalization. It's a must watch for any public relations and marketing professional, as well as those looking to use those services. .

Reddit 60
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The Ugly Side of Social Media Sharing

Waxing UnLyrical

.” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.” ” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. No harm intended.

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Fake news about brands — a new era of reputation management

PR in High Definition

Whilst community management may suggest a single location, your community is built up of multiple locations throughout the internet: Facebook, Twitter, YouTube, LinkedIn, Google+, Reddit, forums and comment sections on your blog or earned coverage. The conversations on LinkedIn, for example, will be very different to those on Reddit.