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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Content picks PR ethics. PR tech mentions Video makers.

Analysis 144
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What is Predictive Media Intelligence?

NewsWhip

We combine and provide relevant discussion across social media, so any story’s arc can be seen alongside the latest Reddit discussion about it, the hottest YouTube takes, and the most engaged Twitter commentary. Predictive engagement data becomes even more useful for reporters and communicators when combined with other information.

Media 88