Journalism Social Media Television Viral 
Cision
APRIL 4, 2016
If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.
NewsWhip
FEBRUARY 28, 2023
It’s easy to get lost in the noise of social media nowadays. For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. followers, it’s in the same viral sphere as Duolingo.
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Cision
NOVEMBER 21, 2017
With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to do that? It all starts with the news you are taking in.
ImPRessions - Crenshaw Communications
DECEMBER 18, 2017
Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.
NewsWhip
JUNE 20, 2022
Facebook is one of the largest social media platforms in the world, raking in 2.91 In 2021, Reuter’s Digital News Report showed that our European neighbors were increasingly active online, with 69% of Germans , 76% of Italians , and 78% of Spaniards sourcing their news from the web and social media.
ImPRessions - Crenshaw Communications
JANUARY 28, 2018
Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. Mainstream media. After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. The results were often ugly.
Flatiron Communications
NOVEMBER 14, 2014
My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. Five months ago, The Times reported: “Niche says that it has close to 3,000 social media accounts, with a total reach of 500 million followers. I’m dating myself.)
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