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What PR Pros Should Know about the Next Generation of Journalists

PRSay

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Plus, bigger outlets like to report on bigger companies.

Pitching 168
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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. The hardest challenge is finding a way to balance all of the different products, announcements, reports, speaking engagements or events that matter across the business.

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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

.” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?” ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].” Hmmm, wonder why. C’est la vie!

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Meet the Media: Karn Dhingra, Reporter at Automotive News

Bianchi Biz Blog

During work hours when I’m not reporting, I’m usually on the phone checking in with sources, trying to connect with new sources and looking for story ideas and interesting angles on stories. Out of journalism school, I worked at the Galveston County Daily News , near Houston. I’ve been a reporter off and on for about 14 years.

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Meet the Media: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News

Bianchi Biz Blog

I’m an autos and business reporter for The Detroit News. as part of our coverage of the Detroit Three, but I also cover the automotive industry as a whole and a range of other business-related topics. Other topics I have dabbled in recently include real estate and Michigan’s casino/gaming industry.

Meeting 95
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Marketing Automation Only Does What You Tell It To; Off Script No. 33: Bryan Young

Sword and the Script

This is primarily because you must be willing to be hands on or at least explore in some of the tools – rather than just have people report numbers to you or simply want to repeat things that have worked in the past over and over again. See these related interviews: Managing Media Relations for a Publisher; Off Script No.