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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Measured on clicks, quick hits.” Media relations isn’t sales.

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Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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How Jeff Bezos Scored A PR Win

ImPRessions - Crenshaw Communications

But many successful founders do have an innate grasp of PR and media strategy. But when it comes to the hand-to-hand combat of media relations, an instinct for the game surely helps. He thus gained a measure of control over the story and was able to lay it out on his own terms. The story reads like a thriller.

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Cision report: land a media relations pitch with SEO and social audience data

Stephen Waddington

Tailored pitches have always been the key to success in media relations. Views are the most common measure of success for publishers. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches. . #1

SEO 60
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How the PESO Model Changes PR’s Conversation

Cision

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media.

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Facts vs. Fluff: Are Opinion Pieces Dead?

ImPRessions - Crenshaw Communications

There’s also the matter of media literacy among news consumers. A recent Pew study that measured the public’s ability to distinguish between five opinion statements and five factual ones found that many Americans have trouble doing so. It’s that simple.” . Opinions stir emotion.

Policies 310
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#16: How the consumer driven news cycle changes PR measurement

NewsWhip

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. The intersection of media relations, social media, & content creation. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland.