Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack.

Analysis 151

Analysis Tools Software SMB 151

ImPRessions - Crenshaw Communications

JUNE 7, 2017

.” This applies to the media who cover business, whether they’re on the SMB beat or not. When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert.

Small Business 168

Small Business SMB Local Viral 168

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Lastly, promote your content through social media and reputable platforms to increase its reach and visibility, ultimately driving organic traffic and search engine rankings.” — Abhishek Shah, Founder, Testlify Create high-quality, engaging content Search engines prioritize high-quality, informative, and engaging content.

Engineering 100

Engineering Writing Mobile SEO 100

Shift Communications

NOVEMBER 29, 2022

When you look at internal and external teams (data, strategy, PR, marketing), are they in lockstep? The right channel, affiliate and paid strategies behind these partners can drive massive impact, and we’ve seen it work incredibly for our clients — especially direct-to-consumer SMB brands, for whom the price tag is more accessible.

Consumer 78

Consumer Trends Marketing SMB 78

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

JULY 10, 2018

Today, I wanted to take a stab at sharing a list of “social media power brokers” in the Twin Cities. After all, I’ve been working in the social media marketing field for almost as long as that discipline has been around (almost 10 years now; 20+ years in the marketing/comms industry). No magical formula.

Social Media 24

Social Media Media SMB Tourism 24

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158