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Newsjacking with David Meerman Scott

PR for Anyone

David's expertise is backed by real-world experience building businesses, running marketing and sales teams, and advising highly successful companies. and as an international speaker in over 40 countries and on all seven continents. Every reporter uses Twitter as a tool to find sources.

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MediaPulse | A Weekly Media Round-Up

Cision

News & World Report; Erin Dresch at Bloomberg TV; Scott Doll at Philadelphia’s FOX 29; and Mark Glendenning at RACER. VIP List: Liz Heron is The Huffington Post ‘s new no.

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. In PR agencies we work on the "secondary" market, as well as lawyers or real estate brokers.

Meeting 98
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PR Agency Best Practices for Common Content Roadblocks

Beyond PR

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

Agency 40
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. There is no physical medium as is the case with printing newspapers to distribute to vendors who then sell them.

Ethics 52
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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Social listening tools | Jump to text. Real-time versus longer term data | Jump to text. So, this team that we’ve created and that I oversee, we really sit at the intersection of the quantitative data that comes from tools like NewsWhip and the qualitative expertise of the strategists across our different client teams.

Data 78