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How to Get Free Publicity Now (Real Estate Agents)

PR for Anyone

If you want to get free publicity right now, you want to be newsjacking. . This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . Weather events are a perfect example.

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Three Questions Every Business Needs to Ask About Online Risk

David PR Group

Hackers want private information that they can exploit quickly or sell on the black market. Hackers particularly like companies in healthcare, finance and insurance, real estate, manufacturing, government contracting and transportation. Do your employees touch private data? . –John.

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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

On this month’s profile, we are talking with Cassie Lawrence , Senior Director of Public Relations at JSA+Partners. Tell us a bit about your day-to-day and what it’s like being the Senior Director of Public Relations at JSA+Partners. Read below for the entire interview with Cassie: .

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. 4) How does the vertical market that you are in, legal, impact your role in PR? 31: Nicole Wojno of UserIQ.

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Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

At a marketing agency, no day is like the day before. At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. So how do marketers learn the ins and outs of multiple industries? Welcome to agency life.

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Public Relations Strategy to Pitch the Media Today

PR for Anyone

Are you a real estate agent who can talk about how this helps people qualify for a higher mortgage? Insurance requirements – Minimum crash coverage requirements are now in effect. If you are an insurance agent, this is a great time to pitch a story about this. Anyone can get publicity! PR FOR ANYONE.

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Communications Strategy 101: Get your GAME on

David PR Group

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. Is your business new and unknown (or just quiet, marketing-wise), and you would like to use communications to build name recognition? How do you do it?