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2024’s Top 5 PR Trends: What to Watch

Newsfile

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105
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2024’s Top 5 PR Trends: What to Watch

Newsfile

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 52
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6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

For digital shopping app Retale , we conducted a quick survey to determine what parts of the country spend the least and most on Halloween decor (those in the northeast are the cheapskates.) Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.”

Film 180
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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

Unlike announcing a product enhancement that may no longer be relevant after 6-months or a year, releasing reports full of valuable data can get cited for many years. Examples of assets include data, infographics, and videos, among others. Tip: Look at the product specs or any marketing and sales material.

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5 Things You Need To Help a Journalist Out

ISEBOX

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms.

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