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The Future of Digital Marketing is Here: AI Tactics for an Omnichannel World

Stern + Associates

As spending on digital marketing in the U.S. continues to explode – from 2% to 50% in the last two decades – and the definition of omnichannel marketing continues to evolve, so does the skillset marketers must have to drive growth. Sales & Service.

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Top 100 Sites for Marketers

Cision

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Adweek Online.

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Empathy Marketing: How to Understand Your Customers, in 10 Steps

Contently - Strategy

I believe that empathy for your audience is the foundation of good marketing. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. ” But relatively little B2B content talks to buyers like they’re human being. The empathy marketing problem.

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One Prediction Each for PR, Content Marketing and Social Media  

Sword and the Script

Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media. PR is the Best Kept Secret in Effective Content Marketing.

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5 Social Media Trends from #SMMW16

MaccaPR

That place is Social Media Marketing World. Social Media Marketing World started with a captivating keynote from. Note: Statistics mentioned below come from the Social Media Examiner 2016 survey of 5,100 social media marketers. The Year Of (Live) Video for Social Media Marketers. Let’s dive in!

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Predictions reflect facts, experience, and often a bit of hope for the future. As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability.

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PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold

Cision

“Before you have a ‘content marketing strategy,’ have a ‘content’ strategy.” “Before you have a ‘content marketing strategy,’ have a ‘content’ strategy.” “Before you have a ‘content marketing strategy,’ have a ‘content’ strategy.”