ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Here’s how it works. For more on how PR turns prospects into customers , see our earlier post. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

The Hoyt Organization

SEPTEMBER 8, 2023

Our world is always changing, and so is PR. As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Also, it allows professionals to employ the right PR strategies when it matters most.

Trends 89

Trends Brand Branding Analytics 89

Solo PR Pro

FEBRUARY 14, 2023

The topics can sometimes be uncomfortable but we must move past that discomfort to provide strategic counsel to our clients. Below are five primary steps that you can take to help drive diverse, equitable and inclusive communications. In addition to gender and race, people have different perspectives, abilities and more.

Ethics 58

Ethics Community Consumer Communications 58

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. Despite these challenges, communications professionals may want to reevaluate how they use Twitter. Finding a viable alternative can prove challenging, but listening to your audience will help inform that decision.

Trends 126

Trends Pitching Twitter Nonprofit 126

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. How augmented intelligence can help enhance our profession. How do we create belonging in a hybrid environment?

Ethics 52

Ethics Publicity Data Agency 52

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be b) More pay-to-play opportunities to participate in national media relations opportunities. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Ethical Voices

NOVEMBER 21, 2022

As Thanksgiving approaches, I wanted to take a minute and just say how thankful I am to the outstanding students in my Public Relations Ethics class (COM525) as Boston University. That is what I do every week on EthicalVoices. Most even have nothing to do with politics. Do ethics matter to employees? Blue Check.

Ethics 73

Ethics Sports Employee Privacy 73