Ishmael's Corner

NOVEMBER 11, 2014

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Coming from the world of words (WOW), we’re typically not schooled in design and the creation of visuals. Just as the name implies, words carry the day in this type of visual. It’s more about the mentality.

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Storytelling Sports Software Mobile 136

Ishmael's Corner

SEPTEMBER 3, 2015

The Art Of Storytelling In Business Communications And Public Relations. The post Blog Redesign Offers Yet Another Way For PR To Get the Visual Storytelling Religion appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Words alone don’t win the day.

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Storytelling Blogging Communications Publicity 60

Ishmael's Corner

NOVEMBER 16, 2014

My post last Wednesday explored how non-designers in the communications business can get the visual storytelling religion. While the vast majority of PR folks struggle to bring a visual dimension to communications, there’s a design technique that plays to our strength. Even a few words can create a powerful visual.

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Storytelling Pinterest B2B Examples 159

Ishmael's Corner

NOVEMBER 25, 2014

I explored the concept of word visuals earlier this month as the perfect way for PR professionals to bridge into the visual world. For those not familiar with word visuals, one “packages” clever words in a way that brings a visual dimension to communications. The timeline is a natural frame for word visuals.

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Ishmael's Corner

MARCH 24, 2015

Visual Storytelling from VentureBeat. As you might imagine, the visuals that usually accompany these stories might be called uninspiring (to be kind). I’ve had a good bit of success working him into our storytelling workshops. (h/t SEO and Storytelling — a Dynamic Duo. The grab bag post is back.

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Radio Storytelling SEO Engineering 60

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

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Marketing Storytelling Content Marketing Examples 52

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52