Sword and the Script

AUGUST 20, 2019

I left a fast-paced, global agency known for its strategic planning and integrated PR campaigns with purpose-driven clients to enter a transforming, global organization looking to improve the place we all spend time at – the workplace! We must advocate to create better workplaces so that we can create a better world around us all.

Employee 88

Employee Internal International Training 88

Sword and the Script

DECEMBER 20, 2022

That’s one of my favorite quotes and I think of it every time prediction season comes around. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Baz Luhrmann, The Sunscreen Song, 1998. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

First, I wrote all the subheads, as I always do, so if the subhead falls short of your expectations – I own that. Startups that kept PR in place in ‘23 will ‘come out of nowhere’ in ‘24 “PR investment by tech startups will bounce back in 2024, especially in the second half. There are some caveats to note.

Writing 192

Writing Communications Marketing B2B 192

Buzzstream

FEBRUARY 3, 2021

What is the purpose of Digital PR? It’s a tactic for link-building, that builds high authority links, but it’s also a way of building a brand and attracting the right potential customers.”. Examples of top-tier publications include: The Guardian. For clients, there are myriad ways Digital PR can help their website. Cosmopolitan.

Digital PR 170

Digital PR Industry Strategy Film 170

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. The role of public relations in this new world must also adjust.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

AUGUST 6, 2019

Those new features include a pitch approval tool, social listening dashboard, location targeting/filtering, an enhanced analytics dashboard including placement tracking, and a pitching coach composed of current editors and journalists who write for top tier publications.”. Best of all, it’s free with registration.

Marketing 63

Marketing Pitching Corporate Tools 63

ZudePR

MAY 31, 2015

You have ever wondered if there is such a thing as a selfless act. Your blog is just not working and you’re wondering why. Still reading? Let me open the door to a new world for you? One Where Good Guys Win. One where the more truthful and honest you are, the more you enjoy your work, the more money you make. One that few people know about.

Communications 81

Communications How To Blogging Content Marketing 81