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Being Prepared for Wherever the Day Takes You

PRSay

So there I was, walking down the hallway of the Courtyard by Marriott in Minneapolis, on my way to attend day one of the 2023 PRSA Public Affairs and Government Summit on June 14-16 in Minneapolis, when my cell phone dings with following text: “Fire, Alert III, Twin, 17-L, ETA: Now.”

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AI and Journalism: What’s Next?

PRSay

Kwitttken further asserts that “for PR pros particularly, 2023 will be a time to test the waters of ChatGPT, tasking it with low-stakes exercises,” and “communicators who stay ahead of the curve will have the upper hand as this tech continues to advance rapidly.”

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15 years after: the collective “grilling” of Jim Grunig still delivers visionary insights on the future of PR

PR Conversations

15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. The interaction among publics on the Internet simply makes these multilateral relationships obvious.”

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The APR Is a Mountain You Can Climb

PRSay

When I first learned about Accreditation in Public Relations (APR), the requirements involved seemed like a mountain of work that I did not have the energy to attempt. After a few years of working with military public affairs, I was selected to spend a year as a fellow with the Army public affairs Training with Industry program (TWI).

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What U.S. Service Members Can Teach Us About Communications

PRSay

In addition to participating in tactical-training exercises, our group was provided top-level briefings that gave us a deeper understanding of the roles and mission of the U.S. The program is staffed and supported by a team of top-notch public affairs professionals who plan and execute this multi-pronged, multi-day effort.

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Tory Patrick's Bad Pitch Field Report

Bad Pitch Blog

Some work at an agency, some are in-house, and some work in public affairs. Maybe I''ll try drafting a press release while sitting on the exercise ball. And while I may not know every last details of a news story, between Facebook and Twitter, I feel I’m pretty on top of current events. But what am I missing?! Lots of ''em.

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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

In the oil and gas industry, for instance, public affairs employees are sometimes called into the office in the middle of the night to participate in crisis drills, wherein they take phone calls from actors playing the part of reporters, who may ask them questions about an oil spill.