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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

The studies showed how social media and news media are spreading climate misinformation. Three key takeaways include: Reddit and Twitter are helping drive the spread of climate misinformation – The research found 50 organizations drove 22,000 climate tweets that created clusters of misinformation.

Ethics 81
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics. Trust but verify.

Analysis 155
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What should you do when you think you received an unlawful order? Dave Honchul

Ethical Voices

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? What is the most difficult ethical challenge you ever confronted? There’s a lot of times that you face varying levels of ethical challenges. It’s amazing. That’s the perception.

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What is Predictive Media Intelligence?

NewsWhip

NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. The process starts by detecting news stories and social media posts as soon as they appear. Predictive media intelligence will also bring challenges.

Media 88
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29 Advanced Digital Newsletters That Help You Learn

ZudePR

When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Friends said nice things: “You’re all over social media Dave.” Makes me tired even thinking about this bloke’s work ethic. Brian Dean.

Digg 104
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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

In short, I believe that public relations people who engage in ethical practice have a lot to contribute to the great public resource that is Wikipedia. BBC , "PR firms pledge ''ethical'' use of Wikipedia". Social Media Today , "Wikipedia, Leading Ad Firms Partner To Ensure Content Quality" ( Ed., Around the Web.

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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. Blogger outreach itself is not spam when done correctly (and ethically). Pricing: $199/mo 4.

Tools 71