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Meet the Media – Dan Rosenheim

Landis PR

How is reporting different at newspapers, TV and wire services? The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise.

Meeting 98
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Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner

Bianchi Biz Blog

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Our newspaper ended up winning an award for our reporting. For our enterprise and feature stories, we always aim to incorporate the human element as well. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 60
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How Does a Business Press Release Differ From Advertising?

PR Fuel

Every enterprise needs to create a brand around which business advertisements will revolve. Even when you’re only using print adverts, it does cost a hefty amount to pay for space slots in newspapers and magazines. Top marketers go out of their way to generate as much brand awareness as possible. Target Audience.

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Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries.

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Behind the Headlines With Jody Fisher

Cision

I led the PR team that worked on the arrival of the Space Shuttle Enterprise to the Intrepid Sea, Air & Space Museum in New York — a huge story, on its own — and the final campaign clip report was spread over several successive PDFs and a single printed report used nearly 10 reams of paper packed into enormous binders.

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Faces & Markets of PRGN: Hong Kong – Asia’s World City

Bianchi Biz Blog

As one of the world’s leading international financial centers, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets. This includes print newspapers, digital news sites, television, and radio stations.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Sponsored Content on a Specific Blog or News Site - Increasingly, brands and companies can pay for articles to be published in traditional media such as magazines and newspapers. Content marketing guru Joe Pulizzi opined: "Five years ago, enterprises were spending 80 percent on content creation and 20 percent on content promotion.