Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. By Robin Carr . Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

Communications Conversations

JANUARY 16, 2017

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Yet, the way the social web is going, that might be a foolish proposition. Heck, when was the last time ANYBODY has a productive conversation on Twitter? Just ask Vice.

B2B 60

B2B Twitter Viral Trends 60

Prohibition

JUNE 16, 2017

With this in mind I’ve put together my top tips for more engaging influencer relations. As with any media, building a relationship first and foremost is paramount to your brands success in being advocated by a influential blogger or Instagrammer. The do’s. With this in mind, focus on quality over quantity. Don’ts.

Social Media 48

Social Media Viral Exercises Video 48

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. After all, if recruiting suffers, productivity and employee morale go down. Maybe making partner announcements isn’t the best content for social media channels like Facebook.

Social Media 60

Social Media Brand Branding Media 60

Stephen Waddington

AUGUST 27, 2018

It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. They cannot be effective unless they are socially responsible. This is not the case in the era of the social web and I would argue never has been.

Communications 60

Communications Analysis Web Handbook 60

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention.

Employee 40

Employee Internal International Corporate 40