The Hoffman Agency

MARCH 6, 2024

For example, HR materials, employee handbooks? It becomes a tick-box exercise. So while, in principle, businesses are happy to localize inclusivity efforts to cater to market nuances, employees are essentially left to mobilize and fend for themselves. Prospect: No, we don’t have anything like that. Us: OK, no problem.

Handbook 36

Handbook Trade Shows Employee Local 36

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. Do work backward. Don’t let budgets hamstring your thinking. The reason?

Airlines 120

Airlines Exercises Fashion Print 120

Landis PR

JANUARY 3, 2022

Second, internal communications and communicating with employees will be central to the success of every organization. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. Kind communication. 1 skill that CEOs value in a communicator.

Trends 52

Trends Trade Shows Agency Communications 52

PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast. Take that one-to-one exercise and try to scale that up.

Marketing 74

Marketing SEO Trade Shows Technology 74