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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Executives (22%) Customer (21%) Employees (12%) Board (11%) Shareholders (11%) Notably, PR ranked media, government officials, influencers and activist groups lower – each with less than the 10% of the votes. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 95
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It Is About Helping People – Sandy Young

Ethical Voices

Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. It sounds like your most difficult challenge in college was being told you can’t be ethical due to your being an atheist.

Ethics 50
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The evolution of mainstream media and the need for every company to become a media company

Presspage

Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results. Brands who understand these two sides of the same storytelling coin are going to prosper. ” 4.

Company 111
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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. Ethically ambiguous? Source: Forbes ). Was the spot intentionally misleading?”

Film 48
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22 PR Rock Stars of the Future

Communications Conversations

She also wrote a promotional story that was recently published in Signature Magazine, a Hattiesburg lifestyle magazine. Because of Kathryn’s diligence, professionalism and work ethic, she was selected to represent USM for the Sales and Marketing Professionals of the Pine Belt’s Rising Star at Work Intern Program. Thomas Reese.

Sports 0
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Source: Code of PR Ethics? ). Data, storytelling and blogging of grow in importance. Are PR pros truthful?

Survey 176
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Leaning In and Climbing Up: Cheers to Successful Women in PR

Cision

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.

Sports 245