Sun.Jun 11, 2023

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What PR pros need to know about web spoofing and cybersecurity awareness

Axia PR

Watch out for faulty domains and untrusted links in this targeted cyberattack. It’s important to practice cybersecurity best practices to keep your company’s information safe on the web. We’ve already covered many cybersecurity threats, such as spear-phishing , human error , vishing , internet downloads , computer theft , and several others. There's a new cybersecurity breach tactic, however, that you need to be aware of: web spoofing.

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10 tips for PR pros and marketers for writing powerful survey press releases

Agility PR Solutions

The customer voice has always been important, but with the growing influence of online reviews as a trusted resource for buyers, it matters more today than ever before. Surveys are a proven and cost-effective method of generating publicity based on that voice, yet many public relations professionals and marketers struggle with creating and maximizing coverage […] The post 10 tips for PR pros and marketers for writing powerful survey press releases appeared first on Agility PR Solutions.

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Francis, who always did the hard things easily.

Maxim Behar

I was sitting with Francis Ingham at the elite Bucks Club in London recently, just in the foyer having a cocktail before dinner, when a stylish waiter in a white jacket, gloves and bow tie came in, turned to me, and remarked amazed, "Oh, sir… You are seated at Her Majesty the Queen's sofa. She was watching the cricket championship exactly from here sometimes.

Ethics 98
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How to keep zombie sentences from infecting your writing

Agility PR Solutions

I’ve previously warned of the dangers of writing with vampire words—those useless words and phrases that latch on to sentences and bleed them dry of meaning and vitality; bloodsuckers like “focus” and “prioritize” and “process.” In sticking with the horror theme, this post is about zombie sentences, those lifeless clumps of words that lurch and […] The post How to keep zombie sentences from infecting your writing appeared first on Agility PR Solutions.

Writing 86
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Identifying change drivers and developing strategy

Wadds Inc.

Agencies should be embracing future and foresight work, not just for themselves but for clients too. According to the Cambridge Dictionary, foresight is: “the ability to judge correctly what is going to happen in the future and plan your actions based on this knowledge.” It’s why every management team wanting to stay in business should regularly conduct a strategic analysis of its market position.

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Achieving Frictionless AI: New research uncovers real opportunities to improve efficiency, scale, and success of enterprise AI and data projects

Agility PR Solutions

As we know, the latest and greatest functions of AI for business arrived with a bang around Christmas time last year, and no one is surprised about the many bumps in the road that brands and businesses have encountered when incorporating the relatively new tech. But new research from computational science and AI firm Altair […] The post Achieving Frictionless AI: New research uncovers real opportunities to improve efficiency, scale, and success of enterprise AI and data projects appeared f