Wed.Apr 26, 2023

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05 Points That Define the Vital Role of Public Relations in Marketing

Mediagraphix PR

When we talk about business strategies to make a brand more visible to meet the sales targets of a marketing team, we should always keep in mind the potential role of Public Relations in the Marketing domain. So, here are a few good points to let you understand how a Public Relations Agency in India… The post 05 Points That Define the Vital Role of Public Relations in Marketing appeared first on MediagraphixPR.

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Journalist Spotlight | Interview with Cameron Wilmot, Founder and Managing Director of TweakTown

Medianet Australia

This week’s Spotlight Interview is with Cameron Wilmot of TweakTown, an online news and reviews site covering the latest in tech, science, space, and gaming since 1997.

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B2B sellers agree the lead is not dead—it’s just not enough

Agility PR Solutions

The sales lead has long been a cornerstone of business success, but has it lost its power in the modern age of data-driven lead generation? New research from account-based marketing platform RollWorks reveals what’s really needed when it comes to B2B revenue generation, including the importance of the lead as part of a broader fit-focused, […] The post B2B sellers agree the lead is not dead—it’s just not enough appeared first on Agility PR Solutions.

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Notes on the UK public relations agency market

Wadds Inc.

Some observations and suggestions for public relations agency managers from our wheelhouse. There’s a recurring theme to almost every meeting I’ve had in the past month. The first four months of the year have been a grind. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to build an engaged community for your brand

Agility PR Solutions

In today’s digital age, success is equivalent to how many people choose to talk about you (in a positive light). The more followers, comments, and likes, the merrier. It’s formally called an engaged community. And in this post, we will explore the concept of an engaged community in deep detail. We’ll check out how exactly […] The post How to build an engaged community for your brand appeared first on Agility PR Solutions.

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5 benefits of investing in pay-per-click when marketing online

Agility PR Solutions

Are you looking to launch a new product for your website or business but need help getting the clicks and sales for it to be a success? Have you ever considered investing in pay-per-click marketing? Pay-per-click (PPC) marketing is a type of online advertising where advertisers pay each time a user clicks on their ad. […] The post 5 benefits of investing in pay-per-click when marketing online appeared first on Agility PR Solutions.

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These Hot Topics Are Moving the Needle in 2023 

Stern + Associates

In a fast-paced and ever-changing technological landscape, it can be difficult to keep up with the latest trends impacting business around the world. At Stern Strategy Group, we have unique insights into the most cutting-edge themes that are making waves among our corporate partners in 2023. From tips on leveraging the power of artificial intelligence to sustainable strategies for successful corporate culture, these top experts have insights to help organizations navigate the path ahead.

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2023 State of Purpose: How ‘Whole Brand Thinking’ helps companies achieve—and prove—ESG goals

Agility PR Solutions

As stakeholders from investors and employees to everyday consumers are demanding, brands and businesses are striving to identify and define their Purpose beyond their products and services—and also communicate those goals and accomplishments in an authentic, trust-securing manner. But in many cases, the siloed approach they are using is making those initiatives difficult.

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Podcast: Minds Worth Meeting Episode 5: AI and the Importance of Human Emotions with Nirit Pisano

Stern + Associates

In this episode of Minds Worth Meeting, host Kenny Conrade speaks with Dr. Nirit Pisano , licensed clinical psychologist and the Chief Psychology Officer of Cognovi Labs , an award winning psychology-infused AI platform. On the show, Nirit discusses the work she is doing at Cognovi and the company’s social mission to increase emotional intelligence in our day-to-day interactions at work, the way goods and services are marketed, and more.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Unleashing the Power of Curated Mailers With an Experiential Marketing Agency

Konnect Agency

Imagine this: You receive two packages in the mail. One is a plain box with a generic item inside. The other is a personalized party in a box – a beautifully, curated mailer, carefully crafted with items that instantly capture your attention. Which one leaves a lasting impression in your mind? The answer is clear. Curated mailers are the future of marketing and for a good reason!

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Fundamental Elements You Need to Write a Press Release

PR Fuel

When you write a press release, you’re going to need to come up with a headline for it. If possible, you should try to include the words “show,” “reveal,” and/or “allow” in it. According to a recent study, using. Read More The post Fundamental Elements You Need to Write a Press Release appeared first on eReleases.

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Is Public Relations Like the Eight Ball?

HMA Public Relations

The eight ball–a solid black ball used to win a game of pool–just may be representative of the public relations landscape. With the proper angle and precise timing, the eight ball and public relations are quite similar. Read more from this blog post by Rayna Burgett.

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PR Profile: Nic Hayes, Managing Director of Media Stable

Medianet Australia

Nic Hayes is the Managing Director of Media Stable , a former broadcaster and now podcast host.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.