ImPRessions - Crenshaw Communications

AUGUST 31, 2023

For PR and communications professionals, staying on top of industry trends is vital. And, for those operating in high-growth sectors like SaaS, industry events are not just networking opportunities. They’re a goldmine of insights. SaaStr Annual 2023 , which bills itself as “the world’s #1 cloud gathering,” will kick off next week, so we spent some time reviewing the agenda and featured speakers to better understand possible topics, issues, and questions.

Leadership 182

Leadership Creativity Trends Resources 182

Steve Barrett on PR

AUGUST 31, 2023

The (human) chat about generative AI has migrated from intensive promotion and exaggeration to the genuine opportunities and threats this revolutionary technology enables — but PR pros have yet to fully get their arms around it.

Technology 123

Technology Blogging 123

HMA Public Relations

AUGUST 31, 2023

After recently attending the 2023 PowerUp Conference, which focuses on creating conversations and engaging content to help women be more successful in the world, Abbie Fink is sharing how to RESET and prevent guilt when putting yourself first. Find out more!

Conference 97

Conference How To 97

NewsWhip

AUGUST 31, 2023

It’s 2023, and sustainability is now more important than ever in our socially conscious world. Given this year’s intense global heatwave and Canada’s record-setting series of wildfires, there are, understandably, growing concerns about the environment. This highlights the urgency of informing more people about our climate crisis and understanding the steps we can take to protect the planet.

Energy 78

Energy Crisis Travel Report 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. In a highly competitive market, standing out and capturing the attention of the target audience is essential. Whether a beverage brand is promoting a new energy drink, a refreshing fruit juice, or a sophisticated wine, there are a few strategies brands can use to create a beverage advertising campaign that leaves a lasting impression.

Brand 78

Brand Branding How To Advertising 78

OnePitch

AUGUST 31, 2023

Sissi Cao is a business reporter for Observer. Previously, she covered institutional finance for Trusted Insight. She is a graduate from the University of Maryland and is originally from Shanghai, China.

Pitching 78

Pitching Report Media 78

Stern + Associates

AUGUST 31, 2023

From the office to the home, and everywhere in between, 21st-century life is busy, and trying to juggle it all can seem impossible. Is there a better approach? “Work/life balance is the wrong metaphor,” notes Stew Friedman , whose visionary insights on “Total Leadership” have earned him a place in the 2023 class of the prestigious Thinkers50 Hall of Fame.

Leadership 62

Leadership Groups Strategy Creativity 62

Maxim Behar

AUGUST 31, 2023

It is not at all true that after Bulgaria's accession to the European Union in 2007, you see, "we no longer have goals". We do! And how! And in the future, at least for the foreseeable future, we always will. And very clear and precise ones. You will probably say - first we should fix our roads, sidewalks, public transport, policies, the education of our MEPs and a whole bunch of other things, which I strongly believe is a secondary one.

Transportation 59

Transportation Policies Education Marketing 59