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Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

One of your brand’s most valuable resources is your reputation. Director of Communications, Enterprise Real Estate Company (>1000 employees). Media monitoring is a must-have for successful PR and communications professionals.

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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. If so, download our free 2017 Holiday Gift Guide Pitching Kit to connect with influencers who can promote your brand.

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Adding value is the new closing: content marketing strategies to drive sales

Prohibition

Information sheets and downloadable guides on innovative ways to overcome issues caused by the lockdown state. Whilst the majority of markets remain stagnant, adding value in this way is a go-to solution for businesses looking to build reputation and close deals. Features, articles and blogs containing useful insight for customers.

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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Beyond PR

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. If so, download our free 2017 Holiday Gift Guide Pitching Kit to connect with influencers who can promote your brand.

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

This is what I call going from hello-to-marriage-proposal in a white paper download. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. They wanted the white paper. That’s a fruitless exercise for all involved, which brings us to the next point.

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Social Media Marketing for Complete Beginners

ReimaginePR

It’s called the cover photo, and most brands fail to fully optimize this real estate. You can curate a positive reputation as a brand that always answers back. Don’t forget to download this handy social media marketing checklist. Use your cover photo to encapsulate what your brand is about. Click Here.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

In the TEKgroup survey, there were two themes among journalists for “must have” newsroom resources: downloadable content and experts/media contacts. Given its worldwide reputation for medical research and education, responding to each reporters’ requests would be overwhelming.

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