Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Director of Communications, Enterprise Real Estate Company (>1000 employees).

Real Estate 195

Real Estate Media Analytics Enterprise 195

Cision

JULY 13, 2017

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. At first, I like to know if the brand has any upcoming promos so I know if I can stay within the timeline.

Pitching 233

Pitching How To Real Estate Twitter 233

Prohibition

MAY 6, 2020

Information sheets and downloadable guides on innovative ways to overcome issues caused by the lockdown state. Meanwhile, the less engaged may be served further ‘top of the funnel’ brand awareness and trust-focused content, aimed at moving them through the cycle. Features, articles and blogs containing useful insight for customers.

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62

Beyond PR

JULY 14, 2017

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. At first, I like to know if the brand has any upcoming promos so I know if I can stay within the timeline.

Pitching 66

Pitching Real Estate How To Twitter 66

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate.

Social Media 149

Social Media Marketing Media Facebook 149

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. In the TEKgroup survey, there were two themes among journalists for “must have” newsroom resources: downloadable content and experts/media contacts.

How To 48

How To Media Print Real Estate 48