The Pros and Cons of Podcasting
Shift Communications
JANUARY 26, 2015
Serial , the This American Life spin-off podcast phenomenon, debuted in October 2014 and went viral. Edison Research’s report also discovered that for those who listen to podcasts, they listen to podcasts more than any other form of audio, including AM/FM radio and owned music. What does that tell us as marketers? Cons of Podcasting.
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