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The Pros and Cons of Podcasting

Shift Communications

Serial , the This American Life spin-off podcast phenomenon, debuted in October 2014 and went viral. Edison Research’s report also discovered that for those who listen to podcasts, they listen to podcasts more than any other form of audio, including AM/FM radio and owned music. What does that tell us as marketers? Cons of Podcasting.

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4 MARKETING SECRETS FOR VIRAL GUINNESS WORLD RECORD EVENTS

MaccaPR

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88
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How to Spy on Your Competition & Steal Their Secrets

Cision

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it?

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5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars

MaccaPR

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. To its credit, Popeyes is now using its social channels to urge fans to download its free Popeyes Chicken App, so “you’ll never have to wait in line for your favorite chicken again.”.

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5 Business Press Hits & The PR Strategy Behind Them

Shift Communications

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. When a CNBC reporter downloaded their annual report on the State of Employee Benefits, they notified us immediately.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it? Define goals.

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44 Top Growth Hacks to Help PRs, Marketers and Start-ups

Norton's Notes

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] 90% of apps that are downloaded are free not paid!