Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing be nimble. Digital matters now more than ever. But we’ll get there.”.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

FEBRUARY 14, 2023

For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. Basically, we’re trying to make winning media coverage as easy as setting up and running a digital ads campaign,” according to a PR representative. Assisting content discovery.

Software 131

Software Pitching Analysis Community 131

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 A sponsored content twist. This move toward sponsored content also fits with Cision’s clear effort to cozy up to the marketing side of the house over the last few years.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

AUGUST 17, 2019

And that’s the theme for this week’s Unscripted Marketing Links (UML). Digital marketing spend tallied up at around $629 billion in the US in 2018. This year it’s on track to outpace the investment in analog marketing channels for the first time. req.) – by BMV a digital agency in Boston.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

JANUARY 3, 2023

The 10 Most Common Ways Comms Pros are Measuring PR. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Indeed, “staying current” may be one of the weak spots in an AI system due to the inability to distinguish new and emerging themes from mis, mal or disinformation. .

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

FEBRUARY 25, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML]. Below you’ll find three articles I’ve vetted along this theme and recommend for your perusal. 1) The Market for Marketing Talent Tightens. Move over digital, strategy represents as looming knowledge crisis in marketing.

Marketing 70

Marketing Employee Survey Social Media 70