Shopping under the influence: The fundamental role that influencers and creators now play in the modern consumer’s buyer journey
Agility PR Solutions
MARCH 25, 2024
At a time when consumers are desperately seeking authenticity from brands and businesses, influencers and other content creators are gaining power across all age groups—new research from creator management platform GRIN finds that three out of four of 1,000 shoppers surveyed have purchased a product or service because an influencer recommended it, (..)
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