Remove desperate-seeking-consumers
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Shopping under the influence: The fundamental role that influencers and creators now play in the modern consumer’s buyer journey

Agility PR Solutions

At a time when consumers are desperately seeking authenticity from brands and businesses, influencers and other content creators are gaining power across all age groups—new research from creator management platform GRIN finds that three out of four of 1,000 shoppers surveyed have purchased a product or service because an influencer recommended it, (..)

Survey 119
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Valuing cultural and linguistic diversity: what can comms professionals learn from the popularity of ‘Squid Game’?

PR in High Definition

The drama is the latest in an expanding wave of international cinema and TV series on the site and tells the story of 456 people who are desperately competing in a series of deadly games with the hope of paying off their debts. Now, giants like Netflix and HBO Max actively promote their foreign-language offering.

Film 62
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Book Clubbin': How to Better Your Marketing with Empathy and Service

PR 20/20

Businesses rely on marketing to fuel their overall success, and consumers rely on it to educate themselves on the purchases they plan to make. Although marketing has been around for ages, how have new consumer demands shifted the way we market? Find the audience that is desperately seeking the solution you provide.

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7 Myths of Automotive Supplier and Vehicle Technology PR

Bianchi Biz Blog

This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars. 5) We don’t need PR, it’s too expensive.

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2017 Predictions: Tips on Building a Successful Digital Marketing Campaign

PRSay

Marketing Technology Will Become Accessible and Further Differentiate Challenger Brands: With limited resources, smaller brands need efficient ways of reaching the right consumers in order to steal share away from established competitors.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. Cardillo is open to new opportunities if you are seeking to hire a savvy marketer.

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Plus Or Minus? Let's Not Get Crazy About Brand Interaction On Social Networks

Bad Pitch Blog

Facebook is ubiquitous among consumers, and brands have fallen over themselves to create Pages, or Likes! They (and we) are desperately seeking the coolest, newest tech and they (and we) jump to bigtime conclusions in order to rationalize its impact. Although it appears everyone seems to think now is the time.

Brand 55