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The Rise and Fall of the Pumpkin Spice Latte

Cision

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Social volume requires multiple voices and not just your brand’s.

Analysis 318
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Barbie dominates August brand coverage

NewsWhip

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. If you’d like to learn more about how we identify the top brand stories, reach out to us for a demo here.

Brand 78
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5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. This video quickly went viral and has more than 40 million views on YouTube. SCHEDULE A DEMO.

Film 131
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Waterhouse PR: Cision Cut Our Media Monitoring From Hours to Minutes

Cision

For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows. Natalie spent three hours each day monitoring social media for clients. “I Click here to take a demo! .

Media 120
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Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. SCHEDULE A DEMO.

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Pitching Tips from a Food & Lifestyle Blogger

Cision

What social media platforms do you find most useful for pitches? I’ve had tons of local outreach through Twitter lately too. Sally has ONE viral post that brings in all those views. To experience the Cision Media Database first hand, request a demo here. . I love Instagram and Facebook!

Pitching 120