Communications Conversations
FEBRUARY 6, 2019
Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. After all, channels like Reddit and Nextdoor didn’t even show up on this list! In some cases, these companies would be perfectly fine using free tools or the platforms themselves to post and measure.
Sword and the Script
JUNE 3, 2020
The company also says it has doubled “the amount of content from Reddit” for media monitoring. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists. in 2019, reaching a record $4.5
Sword and the Script
MARCH 15, 2022
In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This is an important point, because you want to be able to measure and compare results over time. Similarly, Truescope build its own “wrapper” around results from TVEyes in their product.
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