Stephen Waddington
APRIL 14, 2019
Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. Challenging Wikipedia’s gender bias: 90% of editors are male David B. Grinberg called out Wikipedia this week for gender bias. According to Grinberg less than 18% of 1.6
Flack's Revenge
DECEMBER 7, 2020
The Canadian news site CBC explains, in a great piece on Words Invented by Marketers : When I was growing up, Certs breath mints had a long-running series of TV commercials with a “Two mints in one” theme. It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets.
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Bad Pitch Blog
DECEMBER 28, 2011
Yes, the author of Ocean Marketing''s email exchange turned meme is an idiot -- at best. But is this a public relations mistake or is this a customer service mistake? Just Do It (Your Job) According to Know Your Meme, Ocean Marketing " was contracted to handle customer relations for the Avenger Controller."
David PR Group
DECEMBER 2, 2016
If you don’t believe me, ask Wikipedia (cue groans.) I know that our profession has an “it’s complicated” relationship with Wikipedia, but millions of people use it each day, and here’s what it says about reputation management: Reputation management refers to influencing and controlling an individual’s or business’s reputation.
Cision
DECEMBER 14, 2016
Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. That said, there is potential for Messenger bots to add value to your social, customer service, and sales strategies.
Rock the Status Quo
APRIL 23, 2015
It can be an industry, a career field, a product or service or just an idea. Sometimes a marketing tool to build awareness, communities are typically created and supported by a manufacturer, company or association who wants to reach that audience. Just in case.
Cision
JULY 6, 2015
Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete).
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