PRSay

NOVEMBER 2, 2017

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. This summer it seemed there was, almost on a weekly basis, some type of crisis — Tiger Woods, Kathy Griffin, United Airlines, Mylan EpiPen or General Mills/Cheerios,” said Oppe.

Communications 120

Communications Case Study Training Reputation 120

PRSay

JULY 10, 2019

Let me share an experience that a few of you can relate to and what it taught me. You know the feeling when a sudden crisis hits. Many PR practitioners let uncertainty they are feeling in their gut creep into their language in the emails they write to media. It’s the same when you write pitches and follow-up emails.

Pitching 137

Pitching Travel Airlines Writing 137

Cision

AUGUST 24, 2016

They called it program marketing; essentially it was public relations and communications. It was a perfect fit for me, combining my love of politics with writing, which I found to be one of my strongest skills. Have you ever had to deal with a major brand crisis? How did you handle it? First, you have to have a good product.

Social Media 120

Social Media Reputation Crisis Media Training 120

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Mindful Marketing

FEBRUARY 15, 2017

HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. So if you’re just starting out and want someone to secure media coverage and maybe a couple of awards, then a consultant is a good option. Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

MaccaPR

MAY 23, 2016

Leveraging publishers (bloggers, freelance medical writers) to write or disseminate content can help companies introduce public health campaigns and engage target audiences with your messages. Relying on Traditional Media Relations Tactics. Communicating During a Crisis. Engage Publishers as Opinion Leaders.

Conference 80

Conference Healthcare Marketing Crisis 80

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. Show me the margin. So why have PR agencies been slowing down on SEO services?

SEO 76

SEO Engineering Google Content Marketing 76

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. Show me the margin. So why have PR agencies been slowing down on SEO services?

SEO 66

SEO Engineering Google Content Marketing 66

Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Believe me: saying I specialize in writing doesn’t hurt me one bit. I am flexible on rates, depending on client/project/budget.

Marketing 100

Marketing SEO Writing Engineering 100

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

How To 107

How To Writing Blogging Crisis Management 107

Prohibition

JULY 19, 2018

Here are some examples of the tactics used to try and achieve the objectives of the public relations discipline – but do note, as the digital world continues to enhance and infiltrate our daily lives, we anticipate that these tactics will continue to adapt and change in the future, just as they have done over the past 20 years and beyond.

Publicity 48

Publicity Advertising Advertising Tools 48