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Trends and Best Practices for Media Relations

PRSay

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. Op-Eds remain the gold standard.

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The Top 10 PR Disasters in 2021

Prohibition

A truly great example of taking a potential PR crisis in your stride and turning it around. Well done Aldi, we’re big fans of the way you handled this PR crisis. It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health.

Crisis 146
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How Can We Manage Today’s Media Misinformation Crisis?

PRSay

What is misinformation as it pertains to journalism? b) Newspapers getting the facts of a story wrong. e) Newspaper’s choice of a news story, even if the facts are correct. b) Newspapers getting the facts of a story wrong. e) Newspaper’s choice of a news story, even if the facts are correct. f) All of the above.

Crisis 68
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5 Benefits of Media Relations

Landis PR

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Go for a bylined article in a trade publication or research journal. Where you are communicates who you are. His/her audience is your target. Is your brand quirky, fun and irreverent?

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. In 2000, he jumped the fence to take a communications-focused role at global PR agency FleishmanHillard.

Meeting 97
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Behind the Headlines With Ted Meyer

Cision

In times of crisis, are you able to think on your feet? A well-thought out communication plan can only take you so far. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Read the newspaper – the whole newspaper.

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The Top 10 PR Disasters in 2021

Prohibition

A truly great example of taking a potential crisis in your stride and turning it around. Well done Aldi, we’re big fans of the way you handled this PR crisis. It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health.

Crisis 62