Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Be creative and visual. Mairin McCabe.

Pitching 89

Pitching Comparison Writing Radio 89

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

APRIL 25, 2024

Seek out relevant courses, workshops, seminars and webinars. As a creative or technical wunderkind? You can pitch your ideas to podcasts and conferences. You will have to seek knowledge and experience elsewhere to accelerate and diversify your growth. For Pete’s sake, crack a few books. Build your network. Or leader of others?

Strategy 88

Strategy Brand Branding Leadership 88

Doctor Spin

JUNE 28, 2022

I’ve been training spokespersons and pitching their stories since 2005. 2 When I give seminars on stage, I sometimes forget I’m in the public eye. Down the road, trying out creative ideas to spice up public appearances or develop personas can be great fun. How to train a spokesperson? FOOTNOTES [ + ] FOOTNOTES.

Training 52

Training How To Video Corporate 52

Cision

APRIL 14, 2017

This was in the days of fax machines and pitches dropped into the mail, of journalist lunches and genuine relationships between PR and writer, so it was a good time to learn — even though everything I mastered in the late 1980s is completely obsolete. I have never met a seminar I didn’t want to cherry-pick—i.e.,

Reputation 177

Reputation Measurement Exercises Pitching 177

Mora Communications

NOVEMBER 13, 2017

Coming up with your story ideas, developing your pitches, building your media lists, defining your target market, and writing your initial press release are some of the steps you need to take when launching your public relations campaign. . The media is now being pitched via mail, email, social media, phone, etc. Get creative. .

Pitching 40

Pitching Conference Social Media Storytelling 40

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.

Journalism 62

Journalism Content Marketing Creativity Leadership 62