Sword and the Script

AUGUST 26, 2014

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. Executive leadership expects an announcement to be made. We still had a voice in the trade press. by Frank Strong. One hundred and forty seven.

Trade Shows 121

Trade Shows Conference Pitching Meeting 121

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show.

Trade Shows 86

Trade Shows B2B Conference Marketing 86

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Get creative to stand out.

Conference 95

Conference Trade Shows How To B2B 95

Sword and the Script

DECEMBER 15, 2020

Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Creative employee communications. I liken it to trying to turn an oil tanker on the ocean: it takes time. But we’ll get there.”.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

SEPTEMBER 4, 2018

For other businesses, this tendency is cultural, and the culture takes its cues from the leadership. The leaders lock themselves in closed-door meetings day after day and only surface for employee or customer interactions that are structured and sterile. for an agency partner that can both bring creative ideas. and execute them?

Industry 72

Industry Marketing Trade Shows Leadership 72

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. The meetings can be major time-sucks that result in little usable input. First, stick to small meetings of just a couple of people who know the account. Do keep up on trends.

Airlines 120

Airlines Exercises Fashion Print 120